Why Do You Need A Corporate Champion?

Posted by Tyler Nanos on 29.7.2020

person standing near the stairs

One of the best ways to maintain a firm bedrock of support, resources, and growth for your nonprofit is to find somebody in the for-profit sector that loves your cause. This corporate champion can help you forge a sponsorship with their company, introduce you to new donors, and expand your reach and resources.

Let’s go into more detail about how to find a corporate champion and how they can help your nonprofit!

Finding Your Champion

First, try reaching out to your existing community and donor base. You never know when you’re only one degree of separation from a connection that completely transforms things for your nonprofit.

Authenticity and transparency are key. Ask your community and donors if they are connected to anyone in a corporate setting that might be over the moon for your cause.

You can also try cold calling or cold emailing corporate champions from businesses whose practices are sound and aligned with your nonprofit’s values. You might just get an enthusiastic response!

Corporate Sponsorships

Once you’ve found your champion, you can see about getting a corporate sponsorship! With a sponsorship, you get a boost of social proof from a successful company that has clout from the local community. 

The corporation can help you with your brand image and marketing in exchange for being associated with your cause. This helps build the network for both you and the for-profit business.

With sponsorship help, you get a boost for any events that you host, bringing in more people and resources. This will end up getting you even more steady donors, including other names associated with your corporate champion.

Reduce Risk with More Support

Do you have any projects on the back-burner that haven’t seen the light of day? Not having enough money or resources to carry out certain tasks can put a damper on how much you can support the people you serve.

Even if you think you might have enough, it can feel like a big risk to devote a certain amount of resources to a project and then end up losing a big donor down the road. With a corporate champion, you have more leeway to do things that felt impossible before.

If you lose a big donor, you can reach out to the corporation you’re partnered with. They can contact their network or launch a program to help you get the funds you need to stay afloat.

If you have an idea for a project that will make a big impact, you can talk to your corporate champion and see how they can help. This kind of access is huge for the success and growth of your nonprofit.

With a corporate champion, you have a friend that you can call on for additional support whenever you need it. This person can get you a business sponsorship with their company, a whole new network of donors, and additional resources to help you launch new projects and reduce your risks.

The best part is, they’re so easy to find! There’s always someone connected to your network that will love what you do and want to be a part of it.

If you have any other questions about internships, contact Auxilia to see how we can help!

 Photo Credit: Hunters Race

Topics: Branding, Board Member, Grants, Foundation, Corporations