Getting donors can be a challenge but retaining donors is key to creating a strong fundraising foundation. Donor retention begins once the first donation is made. As an organization, it is important that you begin building rapport with donors-making your organization and cause personal for that donor. Here are some tips to improve donor retention.
Keep giving easy and convenient
A donor’s initial experience giving to your organization sets the tone and could impact whether they will give again. Your organization’s ability to receive donations can play a in the convenience factor. Giving your donors the ability to contribute in multiple ways including online with a trusted source helps make the process easy and convenient.
Create membership programs
Membership programs can be effective in donor retention. You can develop a structure where members make an annual contribution where they receive gifts that show their support of your organization. Those gifts may be as simple as shirts, lapel pins, and bumper stickers with your organization’s logo.
Offering your donors meaningful volunteer opportunities is another way to improve donor retention. Getting your donors out to experience the program and show them the work you are doing will help them stay connected to your cause. This allows them to interact with your organization in a way that helps create a bond.
Explaining to donors the impact that their support has had on your organization is also an important part of the giving experience. Conveying to the donor how their donation directly impacted your program makes the gift tangible.
“Thank you” are two of the most important words in fundraising. Simply, thanking donors for their contribution to your organization is another way to help retain donors. Expressing your gratitude is one of the best ways to engage donors. Always remember to thank donors, no matter the size of the gift.
Photo Credit: Helena Lopes