3 Ways to Improve Online Fundraising - Auxilia

Posted by Ayanna Rutherford on 2.4.2020

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Just about everyone is working from home nowadays. Our in-person interaction with each other has changed significantly due to state and local mandated Stay at Home orders.  The way we communicate has changed.  This change in how we interact is wreaking havoc on fundraising.  Here are three ways to improve your virtual fundraising.

Communicate with donors

Now is the time to reach out to your donors. It is important that you provide an update on your organization and any work that you’re doing to address the pandemic. This is also a time to make an ask, especially if your organization works with people impacted by COVID-19.  Even if your organization doesn’t directly provide services for patients, your organization is probably still indirectly working to fight the virus.

For example, if you’re an after-school program that does tutoring for at-risk youth, you may need donations to create an online presence to ensure that your participants stay engaged during this stressful time.  The bottom line is that you need to communicate with your donors to let them know their support is needed.

Create a Strong Social Media Presence

Having a social media presence was important before the COVID-19 pandemic but now it is more important than ever.  According to TechCrunch, Facebook and Instagram experienced a 40% increase in use from March 14-24.  With more people staying at home looking for an outlet, the number of people on social media platforms are expected to increase so, now is the time to promote your cause. 

Creating a strong social media presence is about being consistent with your posts. This means you need to decide the frequency of your posts so that your followers know what to expect. You also should consider expanding to other platforms. Facebook is a very popular platform for nonprofits to use for donor engagement. 

Facebook is also a platform that is popular with Baby Boomers and Generation X. If you are looking to capture the attention of younger donors think about adding platforms like Instagram and Snapchat for donor engagement. 

Virtual Events

If you are like most nonprofits and have a signature event to raise funds and awareness, the recent pandemic has either caused you to cancel that event or caused you concern about turnout.  Instead of canceling your event, think of creative ways that you can host a virtual version of your signature event. Just as you have had to get creative with hosting family meals for loved ones you can no longer see face to face, you’ll have to get creative with your events.

Video conference products like Zoom and Google Hangouts have become very popular to keep people connected during this time and have become a place for people to meet up for happy hours and other group activities. 

Trying to attract new members?  Instead of asking your board member to host a house party meet and greet, you can ask them to host a virtual meet and greet where new supporters can learn about your cause. Before you decide to cancel your next event because of social distancing, think of how you could host this event virtually.

Photo Credit: Austin Distel

Topics: Social Media, Donor Relationships, Virtual Events