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Nonprofit Parnership Why in the World Does It Matter

Nonprofit Parnership

As you know, running a nonprofit organization comes with a variety of challenges, including managing funds, running operations, raising awareness, and maintaining efficiency. One of the things you can do to assist with these challenges is partnering up with another nonprofit to help each other tackle unique issues. The following are the top reasons why partnerships can be important to your organization. 

Increasing Awareness

One of the biggest assets to nonprofit partnership is getting access to a broader audience. When partnering with another nonprofit organization, you can expand your scope of awareness to their clients and supporters.

 

When considering a partnership, you will want to assess your current audience and if there is a specific group that you are missing or want to engage.   

 

For example, if you run an organization that provides prom dresses and tuxedos to low-income students but struggles to get enough students to participate, you should consider a partnership with another organization like an after school program that has stronger relationships with your target demographic. You can combine your promotional efforts to increase awareness for both organizations.

 

Credibility 

 

If your organization is newer, it can be a challenge to even launch. Partnering with well-established nonprofits can help you gain credibility in the community and industry. If your nonprofit shows a lot a promise and aligns well with the ideals of a more seasoned nonprofit, they may be happy to partner with you to help spread positive change and maximize your organization’s potential.

 

Merge Administrative Operations 

 

Administrative operations can be tricky- especially on a strict budget. Merging operations with another nonprofit can drastically cut costs and help streamline your administrative efforts. 

 

Computer software, structural operations, and staffing can be combined to increase workflow, efficiency, and capabilities. Financial means and other resources can be combined to accomplish more goals than one entity can do all by itself.

 

Create Joint Programs

 

When launching events, programs, or new services, consider combining forces with another nonprofit to create a joint venture. For example, if you want to host a marathon event, you can combine with a nonprofit that has similar interests and different resources.

 

Or perhaps your nonprofit has many resources for event planning but may not have access to an easy donation software platform, such as Auxilia. Your partner can keep track of donations while reaping the benefits of your event work.

 

Now, here are some things to consider to ensure a successful partnership:

 

First, when choosing a partner, make sure the nonprofit has trustworthy credentials. Is their bookkeeping in order? Do they communicate effectively? Do they have proven integrity by aligning their organization with their ideals?

 

Also, consider their values and goals. Does their vision align with yours in a way that ensures your organizations can mutually benefit each other?

 

When deciding the nature of your partnership, it is essential that you are both able to carry out each other’s needs effectively. Make note of strengths and weaknesses and consider how you can rise to the occasion for one another. 

 

When starting out, test the waters as much as you can with low-risk tasks that you can build upon over time as you monitor success. Be as clear as possible in determining exactly what you need from each other and under what time constraints to ensure smooth operation.

 

Once you pick a nonprofit that resonates with you and all details have been hashed out, you have access to so much more than would ever be possible without the benefits of a good and lasting partnership.

 

If you have any questions about creating a lasting nonprofit partnership, reach out to Auxilia to find out how we can help!

 

Photo Credit: Mimi Thian

Topics: Operations, Partnership, Resources