When it comes to raising brand awareness for your nonprofit organization, one of the fastest and easiest ways to make some waves is to utilize social media. Social media can be intimidating to some, as it’s still a relatively new outreach technique and it is rapidly changing all the time.
Don’t worry! Take a deep breath and keep reading to find out how you can use social media to your advantage with as little stress as possible.
First, know that you don’t have to reinvent the wheel or stay on top of the latest trends, algorithms, and updates to be successful on social media. The most important thing to understand is that consistency is key. Having a presence on social media means... well… being present on social media!
The best way to stay consistent is to come up with a posting schedule and stick to it! Your posting schedule can vary based on your needs and resources.
Whether you post once a week or twice a day, the most important thing is to stay the course that you set so your followers know what to expect from you.
Building a large follower base can take time and it can be difficult to build when just starting out. But this can be easily remedied by reaching out to influencers that feel inspired to help you get the word out.
For instance, if you’re building an Instagram account, you can reach out to Instagram influencers with a high follower count whose platform aligns with your nonprofit’s vision. They can make a special post about you on their Instagram account that lets their followers know who you are. They’ll be happy to include a call to action that asks their followers to follow you, make donations, attend events, get involved, or anything else you might need.
Pick your Platforms
Don’t try to do everything! There are so many social media platforms to choose from: Facebook, Instagram, Twitter, Medium, Snapchat, Tik Tok, YouTube… the list is endless!
It can be overwhelming if you feel like you have to hit them all, and you absolutely don’t! You can pick somewhere between one and three platforms to focus all of your energy on and ignore the rest. And, you can always add other platforms later as you grow.
Facebook, Twitter, and Instagram have been around for the longest and have the most users across all demographics, whereas platforms like Snapchat or TikTok have mostly younger users that are less likely to become donors.
Instagram is one of the easiest platforms to build organic brand awareness due to the open platform culture and ease of targeting organic keywords with their hashtag tool. Facebook is very successful, but the use of paid ads is a definite requirement to use this platform effectively. However, it has the highest rate of older demographics, making it a good candidate to find donors, even if you may have to put some money into advertising.
Finally, no matter what platform you choose, make sure you’re interacting with your followers! Answer their questions, comments, and concerns when they connect with you. The more your social media followers see you as an organization that they can have a personal relationship with, the more encouraged they’ll feel to take action on your behalf, such as donating, attending events, or spreading the word.
Social media is a terrain that is always in flux and it does take time to build. As long as you are authentic, engaging, and present, you will be building your brand awareness in ways that you never thought possible!
If you have any questions about using social media effectively, reach out to Auxilia to find out how we can help!
Photo Credit: Merakist