6 Tips To Create a Social Media Marketing Plan
Social networks have become the epicenter of all digital marketing efforts. 7 out of 10 Americans now have a social media account on one platform or the other. From corporate marketing to non-profit causes, everyone is using social media as the mainstream channel to reach the target audience.
If you are a non-profit organization (NPO) or an individual looking to start a fundraising and awareness campaign online, this post is for you.
If you wish to set up your fundraising and awareness campaign on social media, simply use the following steps for success.
Coming Up with a Plan
First, you must come up with a plan. This should outline the final goal and delegate tasks to specific members. Here are a few essential elements of drafting a campaign plan.
- Give your fundraiser a title
- Think of or research hashtags related to your cause on social media
- How long do you wish the fundraising campaign to run
- Come up with unique content for the landing page of your campaign
- Set milestones to gauge the progress and performance of your campaign
- Assign roles to each team member
- Use social media tools to schedule posts.
Choose a Social Media Outlet Relevant to Your Cause
Not all social networks are equal when it comes to the target audience. While Facebook caters to billions of users from all age groups, certain networks are unintentionally age-specific. For example, Snapchat is one platform that is primarily a hub for the younger generation or teenagers.
So, if you wish to run a fundraiser, it might not be an ideal platform because you need people from a professional background. Snapchat may get you funding, but why not use that same amount of effort and resources on a platform that is your main source of raising funds, such as Facebook, Instagram, or Twitter.
Collaborate with Influencers
Social media influencers are the celebrities of the digital world with hundreds of thousands and, in some cases, millions of followers. Collaborating with them will help you reach a potential fundraising audience of millions with a voice they trust.
Use Adequate Fundraising Tools
Prior to launching your campaign, set up a fundraising tool that is either free or low-cost. For example, Facebook offers a fundraising tool you can integrate into your campaigns online.
Customization of Content for Each Platform
Stick to your cause’s objective, but tailor the content as per each social network’s format. For example, you can post a couple of lines for people to pledge on Facebook. However, Twitter allows limited characters, so you will have to be more creative and spot on with your wordings. Similarly, Instagram is all about photo posts, so come up with audio and/or visual content to make your case.
Give Your Audience a Proof
Sharing the effectiveness of your fundraising and awareness of your campaign with the audience can be a big help. Show them how their donations have and are making a difference by sharing regular posts, pictures, and videos.
Almost all social media networks offer a “Go Live” option, so you can be on the ground while helping people and show your donors how their donations are reaching the deserved and making all the difference. It may motivate them to back you up with more zest.
You can also show gratitude by thanking the donors personally and by sending messages from those who have benefited from the donations. This is another way to celebrate each milestone with your donors to make them feel valued and appreciated for their good deeds and generosity.
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