We have good news! In response to the COVID-19 crisis, GivingTuesday, a global event that usually occurs the week of Thanksgiving, will have a special occurrence on May 5, 2020 called GivingTuesdayNow.
This will give nonprofits an extra opportunity to receive important funds that may be needed to get the globe through this crisis with as many resources as possible.
Here are 4 tips to help you maximize your donations on GivingTuesdayNow.
Notify your email list
It’s time to pull out all the stops during a special event like this.
Don’t be shy! Make sure everyone in your network knows about it!
Send special email sequences with multiple reminders to your email list to make sure they don’t miss it. Do what you can to make sure this email stands out above all the rest.
Incorporate a unique banner, picture, or design with a call to action. Let your supporters, donors, and community know specifically how they can help and what to expect during GivingTuesday.
Post on all of your social media channels
Just like your email list, add a little extra oomph with your social media to ensure your followers are alerted to the special opportunities of this event. People are very responsive to global community events but make it easy for them to do so.
Make sure you can articulate exactly how they can get involved and give them step-by-step information. Provide an easy link to your website or donor portal, where they can get easy access to your information and know exactly where to go if they want to donate.
Get your major donors involved
Ask your major donors to get involved by matching donations. People feel even more gratified when donating if they know their donations will be matched.
For instance, if someone only has five dollars to give, they’ll be happy knowing that their five-dollar contribution will actually be a ten-dollar contribution. It provides connection, camaraderie with the community, and an extra incentive for people to give what they can - big or small!
Reach out to your network
Make sure you reach out to your greater network to spread the news as far as you can. Word-of-mouth can be exponential!
Tell your friends, family, co-workers, groups, and any other connections that you have. If you send a call-to-action to your entire community, it spreads to their communities... and before you know it, you have a massive global movement where magical things can happen!
People want to help out - especially in times of crisis when we truly are all in this together. If you follow these simple tips, you will be amazed at the results!
Make sure to visit Auxilia to discover how we can help make the donation process simple for you. With access to our unique donor portal, receiving and tracking your donations is a breeze. Additionally, you’ll be making the donation process accessible and intuitive for your donors.
Not only that, but we can help you expand your outreach with advanced marketing tools on one of the most important days of the year.
Good luck on GivingTuesdayNow!
Photo Credit: Micheile Henderson